Plaza News

Updates on the competitive intelligence software that outclasses the competition

Find what's new and happening with Intelligence Plaza®, as we bring you some recent highlights here. GIA was founded in 1995. For more information on GIA, please visit the Company page.


Plaza News - December 6, 2011

Free Intelligence Benchmarking Tool launched

Companies interested in determining how advanced their inhouse competitive intelligence capabilities are can now do a preliminary assessment using GIA's free Intelligence Benchmarking Self Assessment Tool, as an initial first step before a full blown benchmarking program and analysis.

By answering 44 multiple-choice questions, under six categories representing the Key Success Factors outlined in the World Class Market Intelligence Roadmap by GIA, companies get a general score, and are able to compare this score with against the overall global average. The global average is derived from the results from the Global Market Intelligence Survey 2011 by GIA, the largest market intelligence survey ever conducted.

Plaza News - October 18, 2011

Positive Reviews by VIP for Intelligence Plaza

VIP Magazine has conducted a product review of Intelligence Plaza, and says that some of its many strengths include the ability to set up a multitude of feeds from internal and external sources, flexible tagging abilities, a variety of delivery options and mobile access.

The review also says that “Intelligence Plaza also has very strong integration with Microsoft SharePoint, making it a strong candidate for organisations already using SharePoint. Additionally, the team at Intelligence Plaza seems to be dedicated to making sure their product is optimised to help their customers make the most of their intelligence cycle. Each Intelligence Plaza installation is highly customised to the customer’s operating and business environment. Users/administrators can easily add new information feeds into Intelligence Plaza. Administrators can change elements of the dashboard, as well as key topics, without requesting assistance from the vendor.”

Plaza News - August 11, 2011

Companies to Monitor Impact of Economic Shocks and Emerging Markets

Market uncertainties brought about by the U.S. credit downgrade and troubles in the EU will hasten the adoption of more customized market monitoring services.

Companies will seek to:

  • Track how their target markets in different regions are expected to develop
  • Understand how the broad economic developments are reflected in each of their customer industries
  • Monitor competition in the increasingly fierce battle for market share in markets facing slow growth or even decline
  • Be aware of higher growth markets and customer segments

  • With each economic shock from external factors, such as the tsunami in Japan back in March 2011, GIA has consistently witnessed increased interest among top management in global companies to be better informed about shifting patterns across markets, particularly emerging markets. Adoption of competitive intelligence software to allow for sharing of market signals organizationwide will grow as a result.