Case - Improved Competitive Intelligence Capabilities for Robert Bosch
How Bosch uses Intelligence Plaza for Competitive Advantage
Company Background
Robert Bosch LLC in Michigan is the North American headquarter of the German Bosch Group:
- Sales in NA of $8.8 billion in 2010
- Over 22,000 associates in more than 100 locations
- Services range from manufacturing of automotive equipment, industrial technology, packaging technology, power tools, heating systems, security systems and household appliances to sales and development
- Read more on the Bosch website
Who is the Bosch Diesel Plaza targeted at?
Bosch Diesel Systems North America targets all Diesel associates from entry level to upper management. That way, everyone is up-to-date on Diesel market and competitor developments and can participate in a constant, open dialogue.
Benefit for the organization
"We have used the tool for two years, and have found the competitor information and market news to be refined and up to date. The service offered by Global Intelligence Alliance has vastly improved the communication of competitor information for Diesel Systems. Further, the dashboard function helps visualize important topics in a more customer friendly way."
- Market Intelligence Team, Bosch Diesel Systems
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