Best Practices

GIA has a proven track record in advising hundreds of companies on competitive intelligence best practices

Browse through some of the thought leadership from GIA here or contact us about our Intelligence Best Practices' suite of consulting services, events and online resources that help you set up and develop world class competitive intelligence programs.

Best Practices - April 16, 2013

Strengthen Your Market Intelligence Capabilities

With a globalized knowledge economy, market intelligence professionals recognize that their teams urgently need to strengthen their own capabilities. Here are some suggestions regarding how you might want to assess your market intelligence training needs.

Read more: Global Intelligence Alliance

Best Practices - Dec 27, 2012

Lessons from Facebook for Intelligence Networking

Corporate intelligence or knowledge management professionals can only envy the amount of time that their employees spend on social media. Facebook has over 900 million monthly active users, with users in the US spending an average of eight hours a month on it. What lessons can we learn from social networks that will help boost user statistics on market intelligence network?

Read more: Global Intelligence Alliance

Best Practices - September 4, 2012

How to Develop Strategic KPIs for Your Market Intelligence Teams

What gets measured gets managed. Companies instill key performance indicators (KPIs) for their market intelligence teams to ensure they continue to provide the right insights for the right people at the right time. But what KPIs best suit your company’s unique set of strategic, tactical or operational needs?

Read more: Global Intelligence Alliance

Best Practices - June 26, 2012

How CEOs Use Market Intelligence for Competitive Advantage in Global Markets

Business decisions cannot be made on a silo basis. CEOs and boards need 360-degree views of their market environment, but centralized market intelligence teams face many challenges in covering global markets from the corporate headquarters. What can CEOs do to ensure that the market intelligence they ultimately receive will cover the right strategic issues for their global markets and help them achieve greater competitive advantage?

Read more: Global Intelligence Alliance

Best Practices - May 23, 2012

How CEOs Should Determine Market Intelligence Budgets in Uncertain Times

Many competitive intelligence budgets have been affected by the economic downturn in North America and the European debt crisis, with some budgets reduced by as much as 50%. Are CEOs approving such drastic budget cuts to the detriment of the long term competitive advantage of their companies?

Read more: Global Intelligence Alliance

Best Practices - January 19, 2012

How to Get More Out of Limited Market Intelligence Budgets

Ask any market intelligence director what his or her key challenge is, and it will almost always point to how to constantly deliver intelligence that is of strategic value to top management. Another common challenge is how to leverage internal networks; turning consumers of intelligence into active contributors. But as businesses grow more cautious with spending due to the anticipated slowdown in 2012, how can market intelligence teams tackle such challenges with fewer resources?

In late 2011, GIA hosted a forum and interviewed 11 senior market intelligence managers from leading companies in the USA.

Read more: Global Intelligence Alliance

Best Practices - October 25, 2011

Dashboards Increasingly Recognized as Powerful Tools to Build Competitive Intelligence Networks

Companies want intelligence tools that offer improved collaboration, user experiences, reporting methods and systems integration, according to the Market Intelligence Trends 2015, a survey conducted by GIA that looked at the trends and anticipated developments in market intelligence. Are Market Intelligence dashboards able to meet all these demands? MI teams at many companies are increasingly interested in constructing visual displays to show latest competitor data and market insights at a glance on a single screen. What are some best practices when it comes to using dashboards?

Read more: Global Intelligence Alliance

Best Practices - June 15, 2010

Competitive Intelligence Tools Must Offer Improved Collaboration, User Experiences, Reporting Tools and Systems Integration

Social media has led to fundamental changes in online behavior as well as a proliferation of information sources and formats. How will market intelligence processes and tools evolve as a result of these changes? Most business planning, market intelligence and IT teams have yet to agree on the perfect answer. The Market Intelligence Trends 2015 survey and GIA’s soon-to-be-released Intelligence Plaza 7 offer some clues.

Read more: Global Intelligence Alliance

Best Practices - June 11, 2010

Market Intelligence to include Holistic Risk Management and Greater Collaboration by 2015

Businesses operate in a global environment that is vastly different from that of five years ago, particularly with the increased role of governments in traditionally free economies, expansion into more far flung economies, questions over risk and financial management tools and increased executive mobility. What will the next five years have in store for business executives and market intelligence professionals?

Read more: Global Intelligence Alliance

Best Practices - November 6, 2009

Getting the Most Market Intelligence out of Microsoft SharePoint

Web browser based collaboration tools have become part of our daily lives, particularly within market intelligence circles. Google, Oracle and even Xerox all offer some form of online information sharing capabilities, with Microsoft SharePoint being the most ubiquitous within the office environment.


How can market intelligence directors and managers better utilize tools such as SharePoint, and what gaps need to be filled in order to meet all the typical needs of market intelligence?

Read more: Global Intelligence Alliance

What are our customers saying?

GIA’s Intelligence Plaza was a critical component needed to implement a new intelligence function at Tellabs, Inc. The GIA team was extremely helpful right from the beginning, from scoping the project to tailoring end results to user needs. The Plaza delivers quality customized information and is scalable to reach as many users in the organization as necessary.

Kristine Slaboszewski
Tellabs

The Handbook of Market Intelligence

Handbook of
Market Intelligence

Complimentary Chapter

Get an insider's look at how some of the world’s most respected international companies use Market Intelligence. Written by thought leaders at GIA, this book provides over 40 enlightening case studies. Available on Amazon.

Download the sample chapter on Intelligence Tools – Collecting, Storing, and Communicating Intelligence.

Download free chapter