Listen to GIA experts and guest speakers as they share insights into competitive intelligence best practices.
A successful MI program builds its high impact on a tightly networked strategy. The old truth “it’s not what you know, it’s who you know” very much applies to running an MI program that makes a difference. Indeed, the Global MI Survey 2011 indicated that companies with world class MI do not have more resources than the rest, but their intelligence organization is simply more networked and works closer to management.
A case study featuring T-systems reveals how a Market Intelligence program can be run as a service center.
Competitive intelligence teams are often hard pressed for making the latest market and competitor news, tables, charts and analysis reports available and easily accessible. An even greater challenge lies in how to push the right competitive intelligence to the right users in various different parts of their businesses. And building an active competitive intelligence network in the company is what many competitive intelligence managers try to achieve - to get people in the field to contribute with insights and avoid the competitive intelligence process being just a one way communication.
While dashboards have been around for a while, there are not many attractive and easily customizable competitive intelligence dashboards on the market. How can such a dashboard support the corporate competitive intelligence process, serve to facilitate interaction between users, and help take the competitive intelligence function to the next level?
We are living in the middle of a dramatic shift in how people and organizations communicate and collaborate, as manifested in the rapid growth of technologies such as social media, smart phones and RSS feeds. Developed with this in mind, what will the latest version of GIA's compeitive intelligence software, Intelligence Plaza®, offer market intelligence practitioners?
Managing the competitive intelligence process efficiently is a key challenge for
competitive intelligence professionals. Many types of IT tools have been developed to tackle this challenge and recently SharePoint™ has emerged as a player in the field. Since SharePoint™ is not a competitive intelligence application by itself, however, it is not an optimal solution to manage the intelligence process. Often, the optimal solution is to use a true competitive intelligence application - such as GIA’s Intelligence Plaza® - for managing the competitive intelligence process and then leverage SharePoint’s capabilities to reach a broader audience or specific business processes.
Plaza is a brilliant product. Oras now has a software tool which acts as a storage repository for all our competitive intelligence. In addition, all the information can be easily and quickly accessed whenever needed.
Lassi Lahti
Oras
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Download the sample chapter on Intelligence Tools – Collecting, Storing, and Communicating Intelligence. Download free chapter | |
Intelligence Plaza® is a web-based market and competitive intelligence software that automates routines and organizes your data in one storage repository while enabling information sharing and delivery to end-users.
Developed by a team of market intelligence specialists and software specialists, Intelligence Plaza is a high quality software with easy-to-use collaboration, search and email alert features. Enjoy superior intelligence content, user and project management capabilities, and get to create charts, benchmark and conduct trend analysis at the same time.